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MENU RE-DESIGN PROJECT:

Sope of Work Accomplished:

Strategic Menu Reduction: Embarking on a meticulous analysis of Bentley's Coffee's existing menu, our team identified opportunities to streamline the selection process. We strategically reduced the menu size by half, focusing on the essence of Bentley's offerings. This deliberate simplification was designed to enhance customer experience by minimizing decision fatigue and accelerating the ordering process.

Enhanced Visual Communication: Understanding the pivotal role of visual appeal in customer decision-making, we integrated high-quality, appetizing images of menu items. These visuals serve a dual purpose: they not only entice customers with a glimpse of what they can expect but also aid in making informed choices by providing a clear representation of each item.

Aesthetic and Functional Redesign: The menu's transformation was comprehensive, embracing a vibrant new look and an intuitive format. Our approach was holistic, considering every design element's impact on user experience. The new menu layout is not just visually appealing but also user-friendly, guiding customers smoothly through their choices.

PRODUCT PHOTOGRAPHY

EMPLOYEE RECRUITMENT CAMPAIGN VIDEO

Bentley's tasked us with producing a recruitment video to highlight their culture and values. The result was a dynamic video that improved Bentley's brand image, attracted quality candidates, and increased engagement, helping them streamline talent acquisition and build a cohesive team

Recruitment Video Impact:

Enhanced Candidate Attraction: The video effectively showcases the company's culture and opportunities, leading to increased interest from high-caliber candidates who align with the company's values and aspirations.

Improved Brand Perception: By highlighting the company's commitment to employee development and satisfaction, the video positively influences its employer brand, making it a desirable place to work for prospective talent.

Increased Engagement: The authentic testimonials and engaging narrative foster a deeper connection with viewers, resulting in higher engagement rates and more proactive inquiries from potential candidates.

Efficient Talent Acquisition: The clear presentation of the company's value proposition and culture streamlines the recruitment process, attracting candidates who are a better fit and more likely to thrive in the company's environment.

Long-Term Team Building: By attracting motivated and aligned individuals, the video contributes to the formation of a strong, cohesive team that supports the company's long-term goals and operational success.